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What Your SEO Consultant Doesn’t Want You To Know Part II

So in the last couple of articles, we’ve given a few good tips such as be careful about reciprocal links and be careful about links that are built way down the food chain.

Something else that we found that your SEO consultant probably doesn’t want you to know when they’re showing you the links they got for you is how many links are going to the page that’s linking to your website. 

See, you can have a website that’s super powerful, think of something like the Washingtonpost, where there’s a ton of power going to the site. 

But here’s the thing, if you’ve got a page on that site that’s built like the one we mentioned on the previous post (for references something like this: washingtonpostDOTcom/stories/top-stories-of-2018/water/water-filtration/africa/niger/threats-to-environment/wells) and the link to your site is appearing on that page–how many links are going to that particular page?

See, even these big businesses aren’t bulletproof in terms of writers who aren’t supposed to be writing crap but doing it anyway and knowing full well that no one is going to read the article. So then low and behold, even though this link looks amazing, because there are no other links going to that specific page, and also because it’s so far down on the food chain, the page actually doesn’t have much power to it.

So how do you get that page to have a lot of power? 

Well, the easy answer is to send a whole lot of links to that page!

If you do that, all of a sudden it will boost up the power of that page so that you can take advantage of not only that wonderful link that you just got but also so that you can take advantage of the power of the site. 

Stay tuned for more information that your SEO agency doesn’t want you to know.

Determining Good SEO

Or in other words, how do you know if a site that’s linking to you is going to be a good site. 

Not all sites are created equal. Obviously. So why should a link from different sites be created equal as well? Well, it shouldn’t. Plus, how that link is made is going to determine whether or not it’s a good link or one that you should essentially run to the hills when you see it.

First of all, there is a ton of misinformation out there. It’s too bad, but we also understand why it’s out there. Just imagine what would happen if Google gave out their real ranking points. Things would be utter chaos on the web. 

One of the things that’s a run to the hills idea is the idea of “silos.” This is SEO from ten years ago. And it doesn’t work today, and probably didn’t work that well back then either. 

How Google Wants You to do SEO

See, what Google wanted you to do, was make your URLs structured so that what was most important was up front, and what was least important was at the back. Actually, they still want you to do this, but it is one of those things you shouldn’t do if you’re wanting to actually get a boost to your site. We didn’t know it at the time, we were simply trying to be good according to Google’s terms of services. So, for example, we had something similar to this “addnewlinkDOTnet/state/region/business/niche” and you see, your site would get found on that last page there under the “niche” portion of the link. 

What’s the problem with that? It tells the search engine that that particular page isn’t very important. In fact, in terms of importance, it should be noted that “niche” is fifth in terms of importance on this site. 

So get a link like that from someone and see if it does anything to your site. Probably won’t. But who knows, maybe you’ll get lucky!

We’re going to continue the crusade with another tip on links that your SEO consultant doesn’t want you to know.

A New Way of Doing SEO

 

Directory sites have been around for a long time. There are still many of them that are going to stick around, like Yelp or YP (though the latter’s writing is on the wall). 

In fact, directory sites used to be miniature search engines. They follow the same principles as a search engine where they have a lot of sites that are indexed in their system and depending upon what you’re looking for, you can find a variety of services that are helpful. 

So why the switch from a directory site to an information site? 

Well, several years ago, directory sites were trusted a lot more. People used them a lot more. Now, basically all they’re used for is SEO purposes, where an agency buys a listing and gets their clients’ websites found within the directory. Most of the pages within the directory aren’t very powerful (yes, we are admitting that!) and most of the time, they’re just overpriced. We felt that while we were trying offer great service, it just wasn’t a good idea anymore (translates into, it was too hard to make money at it anymore, lol!).

Also, over the last couple of years, Google has been cracking down on a lot of these directory sites. 

Think about it: Google is the behemoth in terms of search engines. No one even comes close to Google in terms of the size, scope, and magnitude of searches, indexed sites, and so on. Google understands exactly what the point of  having a directory site is for–just for getting a link.

Well, Google is also trying—and succeeding, we’ll add—at making SEO harder for people. And we get it. If it’s super easy to game the system, you’ll get all sorts of terrible search results and easy spam, which is never a good idea. It’s why Google overtook the search engine market, because they knew that if they offered a better service, i.e. more related results from the query, then they’d get used more. So, they’re making it harder to game the system by specifically targeting several of these directory sites, like ours, and forcing them down. 

Are we bitter?

No. It’s the way of things. Things grow, things die.

But, what we’ve decided to do is make a site that offers some of the insights we learned about being a directory site for several years. We’ve learned a lot about the land of search engine optimization. We’ve learned a lot about how important staying up-to-date is. And we’ve learned how to stay in Google’s good graces (which is why we decided to leave this website behind, and make new companies that can help us and our customers). 

So, what we’re going to do, is start adding some of the information that we’ve found to be helpful over the past few years.

The first thing that we’ve found helpful is to avoid spammy directory links. Yes, we have been a directory for years and years. Some of these directories are actually still helpful, like Yelp. And there are also depending upon what niche you’re in that can really be helpful. But, just because the link is free does not mean that it’s going to be a good link! We can’t stress that enough, so we’ll repeat—JUST BECAUSE THE LINK IS FREE DOES NOT MEAN IT’S A GOOD LINK!

How did we learn this? 

We used to do a lot of reciprocal links. Some of these were great. Many of these were not. And what happened, is we inadvertently hurt ourselves. We lost several rankings, which meant not many people were uploading their site to our directory, and so we lost out on a lot of business. 

Don’t let that happen to your site.

That’s it for this post.

The next tip that we’re going to include involves what to look for when you’re actually getting a site to link to your site. 

This is one of those secret things that your SEO agency doesn’t want you to know!

Until next time,

The guys at AddNewLink.net

Updating AddNew Link

Thanks for visiting the Internet’s One-stop Shop for getting your business listed in a great directory. Our directory is free and always will be, though of course, we’ll accept a donation. 🙂 Right now we’re updating our site so that it’s more user-friendly and working correctly. There have been a lot of changes to the internet world, and so we want to make sure that we’re on top of those changes, which is why we’re updating. Thanks for visiting, check back soon!