Or in other words, how do you know if a site that’s linking to you is going to be a good site.
Not all sites are created equal. Obviously. So why should a link from different sites be created equal as well? Well, it shouldn’t. Plus, how that link is made is going to determine whether or not it’s a good link or one that you should essentially run to the hills when you see it.
First of all, there is a ton of misinformation out there. It’s too bad, but we also understand why it’s out there. Just imagine what would happen if Google gave out their real ranking points. Things would be utter chaos on the web.
One of the things that’s a run to the hills idea is the idea of “silos.” This is SEO from ten years ago. And it doesn’t work today, and probably didn’t work that well back then either.
How Google Wants You to do SEO
See, what Google wanted you to do, was make your URLs structured so that what was most important was up front, and what was least important was at the back. Actually, they still want you to do this, but it is one of those things you shouldn’t do if you’re wanting to actually get a boost to your site. We didn’t know it at the time, we were simply trying to be good according to Google’s terms of services. So, for example, we had something similar to this “addnewlinkDOTnet/state/region/business/niche” and you see, your site would get found on that last page there under the “niche” portion of the link.
What’s the problem with that? It tells the search engine that that particular page isn’t very important. In fact, in terms of importance, it should be noted that “niche” is fifth in terms of importance on this site.
So get a link like that from someone and see if it does anything to your site. Probably won’t. But who knows, maybe you’ll get lucky!
We’re going to continue the crusade with another tip on links that your SEO consultant doesn’t want you to know.